My Background

My name is Marcela, I am a Monaco Resident Business Consultant in the yachting Industry. I’m an avid business traveler who is passionate about all the amazingness that lies at the intersection of business, cultures and relationship building.

I was born in Guatemala, and I have had the great luck to have studied, lived and worked all over the world including Miami, Dubai, London,Boston and my current home: Monaco.

These combined experiences propelled my career in business development consulting in the Yachting Industry.

As a consultant, I travel for work a lot, which has helped me gain valuable experience and knowledge on doing business with different cultures, which I would love to share with the world.

I am the proud mother of a beautiful daughter who gives me the strength to be a working mom and the inspiration to go out and work hard every day!

How I started

I started working as a global sales rep for an underwater lights company, for a yachting company that allowed me to travel around the world for business,I always managed to combine both Business & Pleasure.

A valuable gold nugget I learned, is that ‘ is not what you know, nor who you know, but how good are you at managing cultural differences’ therefore cultural sensitivity is a main point on this blog.

There are millions of travel bloggers but not so many ‘Business Travel’ Bloggers for those travelling for work, and since I literally lived in a plane and hotels, I started sharing my tips on how I was implementing business strategies learnt on my MBA, combined with cultural sensitivity tips and travel hacks for airport lounges, meetings rooms, etc..

Sharing my insights through my business travels across the world about how to do business with different cultures and in different languages,  is my hobby to do while I am alone travelling the world for work.

I want to inspire yacht & business owners with added value insights. Be the voice of the yachting industry to make a change.

Bring the right people together to challenge established thinking and drive transformation.



I have an MBA from Hult International Business School in Boston, which is rated ‘the most international University in the world’ and a Bachelor in Science in Business Administration (BSBA) with a major in Finance, from the International University of Monaco.

I have a huge interest in cultures therefore I speak six languages (Spanish, English, French, Italian, Portuguese and German)

I am the founder and first president of Young Professionals in Yachting (YPY) Monaco; where we shared the vision of networking of young ethical professionals to share yachting knowledge. My business acumen and yachting passion, fold well together with our vision to improve the yachting industry from an ethical responsibility and more sustainable approach.

I was the commercial director for ICON Yachts a shipyard in the Netherlands. I have seen the industry as a supplier, yacht manager,  shipyard, marina and now as a consultant , professor, and owners rep.

Proud to be the author of the first textbook ever written about The Superyacht Industry in collaboration with almost 100 experts who design, build, buy, sell, equip, support, operate and manage the world’s largest yachts. They are sharing their experience and true gold nuggets of information that will give you years of competitive advantage in understanding the superyacht industry. They call it  “the yachting bible” but in fact, it is, the state of the art reference for the yachting industry.


I am proud to be one of the co-founders of AMLA (Association Monegasque pour l’Amerique Latine) A non-profit Association with aim to promote socio-cultural exchange between Latin American countries and the Principality of Monaco.
We are five Monaco Residents of Latin origin who decided to make an impact in the world and organize events to help the countries we come from.


To my Community:

Welcome to all travellers, long and short-haul. To the weary, the wise and bleary-eyed. To the suits, weekenders, the yachties, fashionistas, working moms and affair-havers.

To the explorers, adventurers, yacht owners and dreamers.

To all locals of the world from Boston to Monaco and Guatemala.

To all who are independent yet united in a desire for thriving in business and culture awareness.

To all mobile citizens of the world,




  • Yachting PR
  • Corporate Strategy
  • Sales Optimization
  • Neuro- linguistic programming
  • Design thinking
  • Innovative Luxury Marketing
  • UHNWI insights
  • Systems implementation CRM
  • Strategic KPI monitoring and optimization
  • Public Relations



Think superyachts, think Marcela