Specialized in Yachting




Unconventional Content

We are creators of the unconventional

Disruptive Marketing

Disrupting how yachts are marketed

First social media agency for yachts

The first social media agency specialized in yachts based in Monaco the World Capital of yachting. Onboard Social media agency helps clients increase leads, sales and brand awareness through social media marketing.

Our mission has always been to create award-winning content that shapes long-term emotional connections between brands and their customers. Creative is king, and we have built our business on the foundation of producing high-performing content for brands around the globe.


Content Creation

We produce great quality and cost effective content, that will generate engaement and boost your brand growth. We create kick-ass content for all social media platforms such as Instagram, Facebook, Youtube, Tiktok and more!

Social Media & Community management

How the world feels about your brand? Social media marketing is the best way to build a good relationship with your aduence and get people talking about you!

Photography & Videography

We have photographer and videographers in house in Monaco available to create amazing content. We also have relationships with the top yachting photographers to work with, depending on your mission and budget.


We write memorable press releases, content captions, blogs and articles. Our specialized copywriters are experts in the yachting industry, hence they have the writing skills AND also the market knowledge of the superyacht industry.

Influencer Marketing

We get people talking at a global scale by partnering with influencers of every category, tier, and country. We generate compelling conversation aimed at winning hearts and changing minds and behaviorus.

Paid online Advertising

Our social media advertising skills can accelerate business growth and generate new leads faster that you ever thought possible! By spending advertising euros/dollars wisely and carefully we can expedite results and target exactly who you want your clients to be.

Digital Marketing

From strategic market positioning to graphic design, we help your brand resonate with its audience and carry on an emotional and memorable impact design, we help your brand resonate with its audience and carry on an emotional and memorable impact. 

Webdesign & Web building

We create powerful websites to engage with your clients and build a lasting brand awareness. We always aim to build landing pages, with an ability to convert visitors and catch their attention. If you already have a website, and it needs updating our team is highly skilled with WordPress or Wix. 

Email Marketing

Email marketing remains to today’s age as one of the most powerful advertising campaigns. We create smart marketing campaigns to attract your readers and create excitement to hear from you again. 

Meet our Team

“Creating viral campaigns globally” 

 Led by a team of the industry’s top creative experts and strategists, our full-service agency is engineered from the ground up to elevate your brand’s image and audience organically. 


Marcela de Kern Royer

CEO & Founder

Content Strategy & Influencer

Marcela is a niche influencer with a targeted audience of yacht owners and yacht lovers, she has truly created and nurtured an amazing community onboard. Marcela is regarded as an industry expert and have strong relationships with yacht owners and professionals in the superyacht industry more than a typical influencer has. Her followers are loyal and highly engaged

Lenka Baranova

Advertising and Promotion

Lenka is a very energetic and business driven individual with great experience in luxury marketing. Lenka specialises in building advertising campaigns on Google and Social Media to increase engagement. Her creative thinking will allow you to maximise your budget and achieve amazing results. She is also a photographer, graphic designer, web developer and crazy watersports enthusiast.

What our clients say

Working with onboard team was so fun! they are so professional and is nice to see fresh energy in the industry! They have a different edge than other marketing companies we ever worked before because they know yachts but they also know the science behind social media.
Yacht Captain
We worked with many excellent videographers and photographers in the industry, but content created by the Onboard team stands out by far. Our engagement across the social media platforms skyrocketed after posting it.
Mike Stuart
Yacht Broker

Our Recent Projects

Open day Marketing 24 M Yacht
Brochure 24 M Yacht for Sale
Photography & Videography

Ready to grow your brand awareness ?

Get great results in no time!