The real meaning of Ferragosto
Hello, hola hola bonjour and happy Ferragosto to you!
Wait, what exactly is Ferragosto?
When I first relocated to Europe, I was pleasantly taken aback by the prominence of August 15th as a holiday. It's almost reminiscent of Christmas – a time when friends flood your inbox with texts and messages, all echoing the cheerful refrain of "Happy Ferragosto!" So, if you happen to be perusing this piece and are fortunate to have an Italian friend, now might be the perfect moment to drop them a quick text saying “Buon ferragosto!”
When August arrives, the warm sun and long days beckon people across Europe to embrace the holiday spirit. Amidst this vibrant summer atmosphere, Italy stands out for its unique and centuries-old tradition known as Ferragosto. Celebrated on the 15th of August, Ferragosto holds a special place in Italian culture and history, while also sharing connections with other European countries.
I personally didn’t know about it 17 years ago and it now become part of our lifestyle and culture to celebrate 15th of August so I decided to write this blog will delve into the significance of Ferragosto, its origins, and its enduring importance in Italy and beyond.
Fun fact: It was originally called Feriae Augusti and then called “Ferragosto” has its roots in ancient Rome, when Emperor Augustus introduced the "Feriae Augusti" festival in 18 BC. It was a time of rest, celebration, and entertainment. This festival was dedicated to the Roman deity Augustus, and celebrated with games, horse races, and other forms of entertainment. It was also a period of rest, meant to provide a break for the working class from their laborious routines. Italians take this seriously and literally, nobody works today, and most take the week off.
A Time of Togetherness
In Italy, Ferragosto is more than just a holiday; it's a cherished tradition that brings families and friends together. It's a day when communities gather for feasting, music, and various festivities. Many Italians take advantage of this public holiday to escape the cities and head to the countryside or coastal areas, seeking relaxation and rejuvenation. The nation virtually pauses, allowing people to unwind and enjoy the simple pleasures of life ‘la dolce vita and the dolce fare niente” happens today.
One of the most iconic aspects of Ferragosto in Italy is the traditional Ferragosto meal. Families and friends gather around tables laden with delicious regional dishes, including pasta, seafood, fresh fruits, and wine. This culinary celebration is a testament to the deep connection Italians have with their culinary heritage, reinforcing the importance of shared moments and relationships.
Ferragosto and European Influence
While Ferragosto is quintessentially Italian, its influence has also spread to neighboring European countries. In France, for instance, a similar holiday called "Assumption Day" is celebrated on the same date, emphasizing the religious aspect of the holiday. In Spain, the holiday is known as "La Asunción" and is also celebrated with religious events and traditional feasts.
However is a normal day for Germans (for example my German husband is working all day today while I am in the pool with my daughters :))
The peak of tourism and the peak of yachting season too!
Furthermore, the significance of Ferragosto has transcended its historical and cultural origins. With the rise of global tourism, August 15th has become a peak travel period across Europe. Popular tourist destinations like coastal towns and historical sites in Italy and other European countries witness an influx of visitors, both domestic and international, seeking to experience the unique holiday spirit of the region.
Also, most yachts are fully booked this week as it is the peak date to charter a yacht.
Preserving Tradition in Modern Times
In today's fast-paced world, Ferragosto continues to provide an essential reminder of the importance of rest, relaxation, and togetherness. It's a time for Italians to escape the pressures of daily life, reconnect with loved ones, and appreciate the beauty of their surroundings. Moreover, it showcases the cultural and historical richness that defines Italy and the shared values that tie European countries together.
What I love about it is that Ferragosto not only allows Italians to pause and appreciate their cultural heritage but also invites the world to partake in the joyous spirit of the holiday. As August 15th approaches each year, the legacy of Ferragosto reminds us all of the importance of unity, tradition, and taking a moment to savor life's simple pleasures, and what a best way to enjoy this than on a boat in Italy? Text me to organize your dream Dolce Vita yacht charter next year!
Across Italy, there are fireworks, open-air concerts, markets and fairs, and in some places is also a date for animal blessings, people bring their pets to churches to receive their blessings for health and protection.
So embrace the Italian dolce vita and enjoy Ferragosto!
Now tell me, what do you do on the 15th of August?
Safe winds
Marcela
HOW MUCH SHOULD I TIP MY YACHT CREW?
HOW MUCH SHOULD I TIP MY YACHT CREW?
Recently, a yacht owner who follows me on my personal Instagram page, asked me “Marcela, I have a question, do owners tip their crew after using their own yacht? I personally do, but wanted to know if other owners do it too.”
We discussed it and then he asked, “Please talk about crew tips on your page,” so I made a post on Linked-in. This featured a high engagement with a lot of interesting comments, and I also had a lot of private messages about it, so I decided to collect them all into one full blog, so here it goes!
Background
The yacht is being chartered when they don't use it and they use it as a family summer vacation.
This discussion is more about yachts that are commercial, meaning that they do charter and the owner can ‘charter his own yacht for his private use’. It is rare to see crew gratuity on private yachts. However, if their guests, friends or family coming onboard for a few days at no charge, are happy with the experience and crew service, they can, at their discretion, compensate the crew for a great trip.
Should yacht owners tip their crew when they use their own yacht?
The answer is YES and NO! Read below.
On one side, the yacht owner is paying monthly salaries to the crew, and the crew gets a lot of tips when the yacht is being chartered by other guests. A yacht owner should not pay tips while using his own yacht. One owner stated “I am very generous in salaries, and the boat is used only 20% of the year, the rest of the 80% there are no guests onboard. The salary and the benefits package are already above standards, so crew should not be ‘indirectly’ expecting tips.”
On another side, if the crew went above and beyond to create a unique quality safe time with memorable moments with your family then a reward may be due. The famous saying in the industry is “Happy crew, Happy owner” so it is important to meet their expectations in order to keep them happy and motivated.
As Ian Petts says, “People forget that to create that one week of amazing experience, has sometimes been 9 months of preparation.”
However, some say that not all crew deserve a tip. If the crew is always dramatic and creating problems, then it is up to the owner’s discretion if he wants to tip them or not.
Crew POV
The comments from captains were clear:
- “Answer is NO and NEVER.”
- “No, that would be totally weird if the owner does.”
- “Usually it is rare to see private yacht owners giving tips, but it is not rare to see their guests, friends or family coming for a few days at no charge and then compensating the crew if they had a great trip.”
- “On the yachts, we worked on, definitely not - only charter guests tipped.”
- “You do not tip your own people, but rather pay out a bonus at the end of the season or year based on some predictable mathematical formula.”
- “Yacht owners who put their yacht for charter are making a profit, and receive big financial benefits from the charter program, so it is nice if the crew works hard for that to happen, and the owner shares that success with them.”
- "I have a good salary anyway, I don't need the tips, but my crew who gives 200% and does not feel recognised, will only do 100% the next time."
In summary, captains feel that owners already give a fair share as employers as well.
Yacht Manager POV
Viktoria Zentai, a fantastic yacht manager, says “Everyone is different. Some crew may prefer financial reward, some free time, some recognition of their personal needs over anything else.”
You must know that even overpaying your crew and tipping them may not keep them too long onboard! Crew retention is difficult nowadays. Viktoria says “Some crew leave for personal reasons - family plans, life in general etc - no matter what extras they are given, and some would stay regardless. I suppose the question is how to express recognition in the best way, without it being awkward and if that is a must.”
Your yacht manager (or whoever is managing your crew) should have good Human Resource strategies in practice, like one-to-one yearly meetings to understand what makes your crew tick.
Hotel Benchmark
One owner, who does tip his crew, gave a perfect response when I asked ‘why is he tipping his own crew?’
“Should an owner of a hotel, tip staff when staying in his hotel? Absolutely! Because a hotel is a commercial business and people there are employed by a company not a person. They work the same amount of hours, regardless of who is the guest. Same goes for owners of charter yachts, when using yachts. The yacht is owned by a company, not a person, and is used for commercial activities. To use it, owners are officially paying a charter fee, so officially they are guests. Staff shouldn’t care who owns an asset.”
How much should I tip?
Yacht charter tips are not mandatory, they are a generous gratitude to thank the crew, and usually they range between 5-20% depending on the nationality of the client. Americans chartering in the Caribbean, for example, are usually more generous.
Annual Bonus
Most yacht owners give annual bonuses, which is part of the employment contract and included in the manager's annual budget.
13th month
Most common practice is to give a 13th month salary at the end of the year.
Tips Vs Bonus
An owner asked me “So should I tip them after using the yacht or give them a bonus at the end of the year?” Well, that depends on the leadership onboard. The best is to discuss it personally with your captain and yacht manager.
One captain told me, “A tip given in the moment, is so much more valuable than an end of year bonus.”
Tipping Etiquette
If you are going to tip them financially then make sure that the tip is distributed evenly. Give the tips to the captain AND purser together at the same time. There have been instances where the captain pockets the majority of the tips and then distributes them to the rest of the crew saying “the owner did not tip a lot this time.”
HOW TO “NON-FINANCIALLY” THANK YOUR YACHT CREW
In order to avoid any drama, perhaps it is better to thank them in other non-financial ways. Here are some ideas:
Sponsor a crew event
A captain on a 65m yacht told me that a nice way to thank their crew for their hard work and a successful season, is to sponsor a crew event like chartering a sailboat or catamaran where the crew can spend the day sailing, on the beach, having lunch and drinks.
“We did it in Turkey and St Maarten and it was a hit with the crew,” the captain said.
Pay to rest
Crew can also be motivated if they get extra time away to rest, so giving them some extra paid vacation goes a long way.
Career training
Crew can be motivated if they get paid to pursue their careers and go for training that is paid by the vessel.
Gifts
Even low value items can be motivational. Letting an engineer have his own set of tools, or giving a deckhand a new Leatherman with the cash, is a good way to inspire your crew.
Although do be careful with what you give and where you are in the world.
Ian Petts, Director of Equiom - who provides ownership structures and tax consultations - shares a valuable tip. “Make sure the crew member gets the receipt with tax paid, or it's held by the family office. I've seen crew stopped and asked to justify that tax was paid on their watch - on not being able to justify it, 2k was paid at one airport in France.”
Random question: I often hear the words ‘tips’ and ‘gratuity’. I personally prefer the latter, as it sounds more elegant, but I don't know if it's an US/UK difference in terminology?
What term do you use? Tips or gratuity? Leave your comment on this blog.
so now tell me, in your opinion SHOULD YACHT OWNERS TIP THEIR CREW? AND IF SO, HOW MUCH?
POV
Personal point of view:
What I love about social media is that you are able to take the conversation further and have many points of view to be shared. When you read an article in a magazine, for example, first of all, you don’t know who has seen it and secondly, you don't know how they felt about it. I had over 55 direct conversations with people about this topic! And that was on LinkedIn alone! this was over several media platforms, showing just how effective social media can be.
Power of Data
On my Linkedin post, I can see the analysis of who viewed it, and it had over 7,000 views in the first 2 hours! At this time of writing, it currently has over 18K views, and I am able to see that the majority of people are owners, CEO’s, founders, and industry professionals. I am able to see that they are from the UK, The Netherlands, Miami, Monaco, Italy - essentially all the top yachting hubs. I am confident that I am posting content to my right target audience of yacht owners, yacht managers, sales and charter brokers, shipyards and yachting aficionados.
GET IN TOUCH
If you are a yacht owner and want any type of (unbiased) advice, feel free to reach out to me.
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